Local Bee came with a solid idea but no design foundation. The goal: build a platform that makes mentorship easy—for both mentors and mentees. But there was no product, no brand, and no site. The challenge was to create something warm, modern, and intuitive—even for users new to mentoring. Starting from zero, I defined the brand, UX, and full visual identity in a single sprint. I designed the entire product experience and built a Framer minisite with a waitlist to support their soft launch. Every decision focused on clarity, trust, and personality—without adding friction. This was one of those scrappy, high-impact builds where everything clicked. Clean idea, solid mission, and a great founder to work with.